Thought: Driving Actionable Insight
Why are so many technical decisions made by non-technical people? Because technical people don’t have the patience to read through the information coming out of the vendors 
Vendors should provide a technical-people-only portal of their websites, similar in principal to the Simple Wikipedia site. A site which would cut through all of the Enterprise-induced buzzword soup, and get right to the technical details. Take this page on Performance Point:
Microsoft Performance Management allows customers to monitor, analyze, and plan their business as well as drive alignment, accountability, and actionable insight across the entire organization.
All I wanted to know is whether Performance Point would make a good tool to analyze the stats on my blog. I’ve read the whole page, and I’m still not any closer to knowing. That said, I can’t think of how I would "drive actionable insight" over my blog, so maybe I have my answer.
Thankfully, they have a "Was this information helpful" box at the bottom of the page. I hope someone is "driving actionable insight" over the feedback from their page
Filed under: Commentary
The power and creativity of the marketing horde is always great fun.
That’s one reason why I created SharpToolbox.com. I invite anyone to do the exercise I did for all the tools I reference: go to a product’s website and extract the meaningful information from it. I can tell you that it takes some times to get through the marketing fluff and find the real info.
he he he :), 100% agreed with you paul, me too so sick of those template-based marketing stuff. Most of the time useless and not to-the-point!
MS product pages are very bad. I found myself trying to know what this or that product is about, but it seams that you have to assist a webcast or install the product and find it yourself.
“Driving actionable insight” - invokes images of a taxi driver driving a developer around who is using his laptop to google for usable information about new technologies like Performance point.
Gotta love marketing … http://www.knowledge-partners.com/actionableinsight.html